Privacy Policy

This Privacy Policy applies to personal information collected through our website and online store, product and checkout pages, customer accounts, contact forms and customer-support communications, email subscriptions, WhatsApp communications, social media pages and advertisements, Google Ads and Google Shopping campaigns, Meta/Facebook and Instagram advertising, analytics and measurement technologies, marketing campaigns, online and offline customer interactions, order fulfilment and shipping activities, returns, exchanges and refunds, customer surveys, feedback and reviews, and promotional activities where applicable.

This Policy does not govern third-party websites, applications or services that have their own privacy policies.

Depending upon how you interact with us, we may collect the following categories of information.

We may use your information for the following purposes.

We may use Google Analytics 4 ("GA4"), a web analytics service provided by Google, to understand how visitors interact with our website.

GA4 may help us measure website visitors, sessions, page views, product views, add-to-cart activity, checkout events, purchases, traffic sources, referral sources, approximate geographical information, device and browser information, campaign performance and user interactions with website features.

Google Analytics may use cookies, identifiers and similar technologies to distinguish users and sessions. We may also configure privacy controls made available through Google Analytics, including data-retention controls, advertising settings, consent signals and other privacy-related configurations. We do not intend to send information that directly identifies you, such as an email address appearing in a webpage URL, to Google Analytics through ordinary website tracking.

We may use Google Search Console to understand and monitor how our website performs in Google Search. Search Console may provide information concerning search queries, impressions, clicks, click-through rates, search positions, pages appearing in search results, devices, countries or general regions, website indexing, website errors and search performance.

We primarily use this information for search engine optimisation, website maintenance and performance analysis. Search Console information is generally used at an aggregated or website-performance level rather than for directly identifying individual visitors.

We may use Google Merchant Center to list and promote our products through Google's shopping ecosystem. Information supplied may include product names, descriptions, images, prices, availability, product identifiers, URLs, shipping information, return-policy information and promotional information.

Merchant Center may be connected to services such as Google Ads or Google Analytics for advertising, conversion measurement and product-performance purposes. Where customer information is used with applicable Google advertising or measurement features, we will handle such information in accordance with applicable privacy requirements and our contractual obligations with Google.

We may use Google Ads to advertise our products across services and websites within Google's advertising ecosystem. This may include Google Search Ads, Google Shopping Ads, Performance Max campaigns, Display advertising, YouTube advertising, remarketing, conversion tracking, enhanced conversion features, Customer Match if enabled, and audience measurement.

Google Ads cookies, tags or similar technologies may help us determine whether a visitor viewed an advertisement, clicked an advertisement, visited our website, viewed a product, added a product to their cart, started checkout or completed a purchase. Where applicable, consent will be obtained before information is used for advertising personalisation or marketing-related cookies.

Where applicable, our website may use Google Consent Mode or comparable consent-management technology to communicate users' consent choices to Google services. Consent signals may relate to analytics storage, advertising storage, advertising user data, advertising personalisation, functionality storage, personalisation storage and security storage. The availability and operation of these features may vary depending upon your location, browser settings and consent preferences.

We may advertise through platforms operated by Meta Platforms, including Facebook and Instagram. For this purpose, our website may use technologies such as Meta Pixel, Meta Conversions API, Facebook and Instagram advertising tools, Custom Audiences, Lookalike Audiences and advertising attribution and conversion measurement.

These technologies may allow us and Meta to understand activity such as website visits, product-page views, add-to-cart events, checkout events, purchases, advertising interactions and campaign conversions. Meta may independently process information according to its own privacy policies and advertising terms. Where consent is legally required before advertising cookies, pixels or similar technologies are activated, we will seek such consent.

We may use remarketing technologies to display advertisements to people who have previously interacted with our website, social media profiles or marketing campaigns. For example, if you view a particular garment without purchasing it, you may later see an advertisement relating to that product or another Adorn Aura product on Google, Instagram, Facebook or another supported platform. Depending upon your jurisdiction, consent settings, browser configuration and advertising-platform preferences, you may be able to opt out of personalised advertising.

If you provide your mobile or WhatsApp number, we may communicate with you through WhatsApp, including WhatsApp Business or authorised WhatsApp business communication services.

If you subscribe to our mailing list, create an account, purchase a product or otherwise provide permission where required, we may send emails concerning new collections, new arrivals, restocks, editorial stories, lookbooks, offers, promotional campaigns, invitations, abandoned carts, product recommendations and brand news.

Our marketing emails may contain tracking technologies that allow us to understand information such as whether an email was delivered, opened or interacted with, subject to applicable law and the technology used by our email service provider. You may unsubscribe from promotional emails at any time by using the unsubscribe option contained in the relevant communication or by contacting us. You may continue receiving transactional emails related to orders, payments, shipping, returns, refunds, security or customer-support matters even after opting out of promotional emails.

If you provide contact details while shopping but do not complete a purchase, we may, where permitted, use those details to remind you about products remaining in your shopping cart. Such communications may be delivered through email, WhatsApp, advertising platforms or other channels for which you have provided appropriate permission. You may opt out of promotional abandoned-cart communications using the methods provided in the relevant communication.

Our website may use cookies and similar technologies including browser cookies, pixels, tags, local storage, tracking scripts, advertising identifiers and analytics identifiers.

Depending on the website configuration available to you, you may manage certain cookies through our cookie or privacy-preferences interface. You may also configure your browser to block cookies, delete existing cookies, notify you before cookies are stored, or restrict third-party cookies. Disabling certain cookies may affect website functionality, checkout behaviour, personalisation or other features.

We maintain or may maintain profiles on platforms including Instagram, Facebook, Pinterest, YouTube and other social platforms. If you interact with our profiles, advertisements or content, the relevant social media company may collect information concerning your interaction according to its own privacy policy. Information you publicly publish or submit through social media may also become visible to other users of those platforms.

We may receive information from third-party advertising, analytics and technology providers regarding the performance of our campaigns. This may include campaign attribution, advertisement impressions, advertisement clicks, conversion events, audience insights, aggregated demographic information and campaign performance. We use such information to evaluate and improve our marketing activities.

If you submit reviews, ratings, testimonials, photographs, videos, social media posts or feedback, we may process this content in connection with the services for which it was submitted. We will seek appropriate permission where additional use of identifiable customer-generated content is required. Information posted publicly by you on third-party platforms may remain subject to the rules and privacy practices of those platforms.

We may receive personal information from third parties where lawful, including payment processors, logistics companies, courier partners, marketing platforms, advertising networks, analytics providers, fraud-prevention providers, customer-support platforms and social media platforms. We use such information only for legitimate operational, contractual, analytical, security or marketing purposes permitted by applicable law.

We do not sell your personal information as a standalone commercial product. We may, however, disclose or make information available to trusted service providers when reasonably necessary to operate our business. These may include website hosting companies, e-commerce technology providers, payment processors, banks, courier and logistics companies, warehousing providers, customer-support platforms, email service providers, WhatsApp communication providers, CRM platforms, analytics providers, advertising platforms, IT and cloud service providers, fraud-prevention services, professional advisers, accountants, auditors and legal advisers.

Such providers may receive only the information reasonably required to perform their services, subject to applicable contractual and legal requirements.

To deliver your order, we may share necessary information with logistics and courier companies, including your name, delivery address, mobile number, order reference, delivery instructions and other information reasonably required to deliver or return the shipment. Courier companies may independently process certain information according to their applicable policies.

For international shipments, information may need to be shared with international courier companies, shipping agents, customs authorities, customs brokers, import/export service providers and government or regulatory authorities. Such information may include information necessary for customs clearance, shipment tracking, duties, taxes and delivery.

Some of our service providers, advertising partners, technology platforms or cloud service providers may operate servers or processing facilities outside your country. As a result, your information may be transferred to, stored in or processed in another country. Where required, we will take appropriate steps to protect personal information transferred internationally in accordance with applicable data-protection requirements.

We may disclose personal information where reasonably necessary to comply with applicable law, respond to lawful government requests, comply with court orders, enforce contractual rights, investigate suspected fraud, protect customers, protect our business, prevent security incidents or establish or defend legal claims.

We may process certain information to identify and prevent fraudulent transactions, payment fraud, account misuse, unauthorised access, website attacks, chargeback abuse, identity misuse and other unlawful activity. Where necessary, information may be shared with payment processors, financial institutions, fraud-prevention providers or competent authorities.

Depending on the applicable law and your location, we may process personal information on one or more of the following grounds: your consent; performance of a contract with you; taking steps requested by you before entering into a contract; compliance with a legal obligation; our legitimate business interests where legally permitted; prevention of fraud or security threats; establishment, exercise or defence of legal claims; or other grounds permitted under applicable law.

Where processing is based upon consent, you may withdraw that consent subject to applicable law. Withdrawal of consent does not generally affect processing that lawfully occurred before withdrawal.

Where applicable, we process personal data in accordance with Indian privacy and data-protection requirements, including applicable provisions of the Digital Personal Data Protection Act, 2023, related rules, regulations and amendments as and when applicable to our processing activities.

Depending upon the applicable legal requirements, individuals may have rights including the ability to obtain information regarding processing of personal data, request correction or completion of inaccurate personal data, request erasure in appropriate circumstances, withdraw consent, raise grievances and exercise other rights available under applicable law. Certain rights may be subject to statutory exceptions or limitations.

Where applicable law grants additional rights, including under the GDPR or UK GDPR, individuals may have rights including access to personal information, rectification, erasure, restriction of processing, data portability, objection to certain processing, withdrawal of consent, rights relating to certain automated decisions and the ability to lodge a complaint with a competent supervisory authority. Such rights apply only to the extent provided by the applicable law.

You may have several ways to control advertising-related processing, including our cookie-preference interface, browser settings, Google advertising settings, Meta advertising settings, device-level privacy settings, and withdrawing consent where applicable. Disabling advertising cookies does not necessarily mean that you will stop seeing advertisements; it may instead mean that advertising is less personalised.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law. Retention periods may depend upon the nature of the information, the purpose for which it was collected, the existence of an active customer relationship, tax and accounting requirements, consumer-protection requirements, fraud-prevention requirements, legal limitation periods, contractual requirements and dispute-resolution requirements.

For example, order and transaction records may be retained for longer periods where necessary for taxation, accounting, audit, legal compliance, warranty, refunds or dispute handling. Marketing information may be retained until you unsubscribe or withdraw consent, subject to retaining limited suppression records where necessary to ensure that your opt-out is respected.

We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration, disclosure or destruction. Such measures may include encryption, secure website connections, access controls, password protection, restricted administrative access, secure payment gateways, vendor security controls, account monitoring and data minimisation.

However, no internet transmission, website, computer system or storage environment can be guaranteed to be completely secure.

Where a personal-data breach occurs, we will assess the incident and take reasonable steps to contain, investigate and remediate it. Where notification is legally required, we will notify affected individuals and/or relevant authorities in accordance with applicable law.

Our website and products are not intended to collect personal information directly from children who are legally unable to provide valid consent under applicable law. We do not knowingly seek to use children's personal information for behavioural or targeted advertising in circumstances prohibited by applicable law. If you believe a child has provided us with personal information improperly, please contact us so that we can assess and take appropriate action.

Depending upon your jurisdiction, you may have the right to request access to personal information held about you, correction of inaccurate information, updating of incomplete information, deletion or erasure where legally available, withdrawal of consent, restriction of processing, objection to certain processing, data portability where applicable, information concerning how your data is processed, and resolution of a privacy-related grievance.

We may need to verify your identity before responding to certain requests. We may refuse or limit a request where permitted or required by applicable law.

You may withdraw from promotional communications at any time.

Some browsers provide "Do Not Track" or other privacy signals. The manner in which websites and advertising technologies respond to such signals may vary. Where a legally recognised browser-based privacy signal applies to our operations, we will endeavour to honour it as required by applicable law and the technologies available to us.

Our website may contain links to websites or services operated by third parties, including social media platforms, payment providers, courier websites, media publications, partner websites and external content. We are not responsible for the privacy, security or content practices of third-party websites. You should review the privacy policy of any third-party service before providing personal information.

Our use of service providers may include platforms operated by companies such as Google, Meta and WhatsApp. These companies may process information as independent businesses, processors, service providers or in another legal capacity depending upon the service being used. Their handling of information is also governed by their respective terms, privacy policies and data-processing arrangements.

We may update this Privacy Policy periodically to reflect changes to our website, new technologies, new marketing platforms, new payment or logistics providers, new products or services, changes in our business operations, regulatory requirements and changes in applicable law. When we make material changes, we may update the "Last Updated" date at the beginning of this Privacy Policy and provide additional notice where required. We encourage users to review this Privacy Policy periodically.

When placing an order, creating an account or contacting us, you should provide accurate and current information. Incorrect contact, payment or delivery information may prevent us or our service providers from completing your order or responding to your request. Please notify us where important information associated with an active transaction needs to be corrected.

If you have questions, complaints or requests concerning this Privacy Policy or the processing of your personal information, please contact:

Where required under applicable law, Adorn Aura will provide an appropriate grievance or privacy contact for requests concerning personal data. Requests may relate to access, correction, updating, erasure, consent withdrawal, marketing preferences and privacy complaints.

Grievance / Privacy Contact: info@adornauras.com. We will endeavour to respond within the period prescribed by applicable law.

Where consent is the applicable basis for processing, by voluntarily providing personal information and providing the relevant consent, you authorise us to process that information for the purposes disclosed at or before the time of collection. You may withdraw consent where permitted by applicable law. Some services may no longer be available where the information or processing is necessary to provide those services.

Where appropriate, we may maintain records concerning consent provided, consent withdrawn, marketing subscription status, email opt-outs, WhatsApp opt-outs and cookie preferences. These records help us demonstrate and respect your communication and privacy preferences.

Adorn Aura is committed to using personal information responsibly and only to the extent reasonably necessary to operate our business, fulfil customer orders, improve our services, communicate with our customers, measure business performance and conduct lawful marketing activities. We continually review our privacy and data-handling practices as our website, technology, service providers, advertising platforms and applicable regulatory requirements evolve.